Cbs Turned Down Apple Tv Streaming Agreement Over Ad Split Deal
During their earnings call this afternoon, CBS’s Les Moonves made comment (via GigaOm) that the media company turned down a partnership with Apple for a streaming deal on the Apple TV. Moonves says that the deal was turned down because of the ad-split revenue that Apple was trying to reach an agreement over. It has been long rumored that Apple has been working on reaching subscription deals with media companies. In Steve Job’s official biography by Walter Isaacson, it was revealed that Steve Jobs “cracked the TV”....